I) Each of the following is considered consumer behavior EXCEPT:
A. Acceptance of a political idea
B. Use of public transit
C. Production of a concert
D. Selection of a product
II) Which factors have the broadest and deepest influence on consumer behavior?
A. Psychological
B. Cultural
C. Social
D. Personal
III) The business market differs from the consumer market in that _____________.
A. It is a much smaller market in dollar volume than the consumer market
B. It is a much larger market with many more buyers than the consumer market
C. More product customization takes place in the consumer market
D. It acquires goods and services in order to use them for another purposeas opposed to acquiring goods or services for personal consumption
IV) Organizational buying is ______________.
A. A way a company can produce a greater variety of high-quality products at lower cost, in less time, with less labor.
B. A process by which organizations recognize their needs for goods and services
C. The decision-making process by which organizations establish and
satisfy their needs for goods and services.
D. The practice of establishing strategic partnerships between manufacturers and their suppliers.
V) The ____________ consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other customers.
A. Institutional market
B. Business market
C. Consumer market
D. Government market