Question: After a video of one of its rescue horses went viral on its Facebook page, the client expressed a desire to enhance and expand their social media presence. It is currently using Facebook as its only social media channel but would like to expand to reach a broader audience to bring attention to its fundraising efforts. Therefore, it would like to expand its social media channels to a larger, more diverse audience to provide information about its organization and the services it offers, and how people can get involved to help. The client does not use any other social media tools for marketing, including aggregators, other than its current Facebook channel.