Consider the broad area of e-business and e-commerce, and the fact that some companies are leading associated trends while others are merely following or perhaps not even doing that.
In their 2001 book, E-Business 2.0: Roadmap for Success, authors Dr. Ravi Kalakota and Marcia Robinson indicated "Your company's success depends on the ability to innovate and integrate new technologies into service offerings... What is your company doing to be a trend leader instead of a trend follower?"
Answer the question posed by those authors, using examples from your current employer or another company with which you are familiar. (Google Books likely has an excerptâ?"in a section titled "Memo to the CEO" on page 65â?"from the above-mentioned book containing that quote, as part of its book preview capability.