Bringing a new product-service to the market


Assignment:

Bringing a New Product/Service to the Market

Compare the challenge in bringing a new product/service to market from inside your company to the option of spinning it out into a free-standing venture? Why do you think one is more challenging than the other and why?

Your answer must be in 450 words, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Bringing a new product-service to the market
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