Briefly summarise the significant events in the history of the firm. A visual timeline is acceptable. Choose three major events (including entering China) and discuss these in detail, with reference to the impact on the strategic direction of Lion. Explain why you consider these important.
Describe what culture is? Reference a credible citation of what culture is within an organisation. Explain what the ICEBERG analogy of culture is; and how this relates to a firm. Briefly state (assume) what is the culture of Lion with ONE example of a Stories or Ritual or Symbol Brief definition of what tangible and intangible resources are; and discuss how these relate to Lion with relevant examples and reference. Ensure you justify your answers.
Competitve Advantage (700 words)
- Discuss what Competitive Advantage (CA) is? Reference a credible citation of what CA is within an organisation. Identify a minimum of THREE competitive advantages which Lion sustains. Ensure you justify your answers.