Evaluation and application of the communication model
Evaluate an IMC campaign for an Australian organisation you either work for or one for which you would like to work.
The report should be a critique and application of the communication model (see Chapter 5 of Belch et al, (2014) for the theoretical model).
Based on what you have learned and observed in this subject to-date and additional scholarly research ensure you include the following:
- Briefly provide a context for your discussion regarding the importance of understanding communication in IMC and identify the organisation you have chosen.
- Illustrate and discuss the theoretical communication model outlined by Belch et al, (2014).
- Using the communication model, critically evaluate your chosen organisation's approach to IMC. As stated earlier, you can choose your organisation, but it must be well known.
- Applying what you have learned regarding IMC and the communication model, provide your recommendations for an appropriate communication strategy for the organisation including recommendations for suitable communication mix. Make sure your recommendations cater to the contemporary needs of customers/consumers.
The importance of understanding communication in Integrated marketing communication Evaluation and application of the communication model the model is in slide 8 and 23 have to use one only.
10 apa reference
Attachment:- communication.rar