1. Briefly identify and discuss the various traditional market segmentation strategies, and then choose one of the strategies and include a real-world example by discussing the advantages and disadvantages that strategy has.
2. Please consider one of the following questions and support your answer with an example:
A. Are market segments created by marketers or customers?
B. What are some of the different ways to segment products, and how does a company know which to choose?
C. Is it possible to define a segment too narrowly or too broadly?
D. What are the dynamics of a target market that marketers need to consider over time?
E. Is it wise to have more than one target market?