DISCUSSION: Global economic environment; global trade environment
1. Briefly explain why a company can be successful when it target markets to consumers in low income countries. Provide an example to substantiate your answer.
2. Briefly explain why an ethnocentric orientation often lead to the standardization of products.
3. Choose a country you would like to visit. You can find information about it in the fact book at www.cia.gov. After researching the country, would you consider living there? Briefly explain why you chose that answer.