Problem
• In our Consultative-Strategic Selling Model, define the term "Product Strategy" as explained?
• What can a sales personnel do in order to become a person with Product Expertise in the product/s they are selling?
• Briefly explain the term "Product Configuration".
• Explain the difference between a feature and a benefit of a product. Support your answer with an example.
• What is a bridge statement? Support your answer with an example that is different from the ones illustrated by your Professor.
• List out the common sources of Product Information as described in this lecture.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.