Problem 1: In 50 words or less, briefly explain the term 'marketing mix'.
Problem 2: What are the influencing factors in marketing mix?
Problem 3: Briefly outline some of the advantages and disadvantages of marketing mix modelling.
Problem 4: Describe briefly what a 'demand curve' is and how is it applied in marketing products
Problem 5: What are some of the quality attributes that service marketers can use to pitch the benefits of their service(s)?