Briefly explain the social research of everett rogers, Marketing Research

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Briefly explain the social research of everett rogers

1. Briefly explain the social research of Everett Rogers regarding diffusion of innovations, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model?

2. Compare and contrast the United States and Japan in terms of traditions and organizational behavior and norms.

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Marketing Research: Briefly explain the social research of everett rogers

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