DISCUSSION
Channels and physical distribution; communications decisions of advertising and public relations
1. Briefly explain the major consequence of selecting a bad channel intermediary. Provide an example to substantiate your answer.
2. Briefly explain why a company cannot always use the same marketing campaign for all of its target markets. Provide an example to substantiate your answer.
3. Briefly describe your favorite advertisement or marketing campaign of all time, and why that is (was) the best ever.