Healthcare Organization and Management (book 3edition).
What is a SWOT analysis?
Briefly explain one of the market or industry forces (also called “Five Forces Model)) that determine the attractiveness of competing in a particular market.
What is Market segmentation? Locate an ad for a particular healthcare product or service. If possible, include a copy of the ad. Who is the target consumer?
Discuss the 4 controllable P’s in the marketing mix as it relates to the product or service you chose.