Question 1: Briefly explain how L'Oreal Paris leveraged online trends.
Question 2: Discuss how L'Oreal Paris used social media to promote its new brand by creating a community/ advocacy-based strategy.
Question 3: Discuss the choices between the type of campaign: a traditional marketing campaign, or a 100% social media campaign, or a mix? If a mix, how should they be integrated?
YouTube Video: L'Oréal Paris Uses Search to Build Brand Love
YouTube Video: Ombre, Tie-Dye, Splat Hair: Trends or Fads? - INSEAD Case