Briefly explain 3c model in pricing, Marketing Management

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Briefly explain 3c model in pricing

Question 1: Briefly explain "3C Model" in pricing.

Question 2: Joe is yourmate, and the owner of Joe Cafe Deli. A few weeks ago, anew cafe, Anna's Cafe Deli started its operation, a few doors away. Joe heard from his sources (market intelligence!) that Anna prices her coffee cheaper than his.

Joe wants to stay competitive but does not think lowering the prices is a good idea.

What can Joe do?

Require: Summarize your advice to Joe.

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Marketing Management: Briefly explain 3c model in pricing

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Marketing Management: Briefly explain 3c model in pricing

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