Opportunity Analysis:
We have discussed the external environment and the importance of analyzing relevant trends to good marketing decision making. Identify a market opportunity based on your analysis of information from any legitimate, verifiable source, a business periodical or paper such as the Wall Street Journal or Fortune.
In this paper briefly evaluate the credibility of the information; describe one market opportunity relating to the data, and identify and recommend one organization, or type of organization, that is likely to be capable of taking advantage of the opportunity you identified. Attach a copy of the article or web page at the end of your paper.
The evaluation, opportunity and recommendations should extend logically from the information, but should not be directly stated by the source. The intent is to have you scan the environment and develop your own insights as to the opportunity.
2-page maximum, hardcopy, at beginning of class; no emails accepted