Marketing Research-A Six Step Process
I need help with this question:
Briefly discuss the marketing research process. How can a firm leverage its marketing information system (MIS) to yield the greatest value for its research efforts? Your dissussion should cover the six steps of the marketing process which are:
1. Define the Research Problem
2. Establish Research Design
3. Secondary Sources
4. Collect the Data
5. Analyze the Data
6. Report the Findings