MARKETING
EXECUTION STYLES
Straight Sell – focus on product/service utilizing informational/rational benefits
Scientific/Technical Evidence – variation straight sell technical evidence or endorsement
Demonstration – illustrate key benefit by showing in use or application
Comparison – focus on direct or indirect comparison to competitor(s)
Testimonial – consumer/user endorsement
Slice of Life – problem/solution focus (feel-felt-found)
Animation – created depictional images, may be combined with real people
Personality Symbol – animated or real spokesperson
Imagery – focus primarily on visual elements
Dramatization – focus on drawing viewer into the action
Humor – humor used as a vehicle to convey benefits
2. Use of Execution Styles with contributor
Briefly discuss the four (4) emotional appeals above, select one emotional appeal and one promotion mix component and develop apreliminary execution format.