Activity - Research Method
Most problems companies face are due to a lack of information; with complete and accurate information, the problems could be solved. Explore the topic of how research is conducted in organizations to address problems or issues. Then, select a company that is of interest to you, and respond to the following questions/topics:
1. Briefly describe your company. Identify potential problems or issues (current or future) that your company might address with a research study.
2. What indicators are prevalent demonstrating that the company is effectively (or ineffectively) using research studies within the organization?
3. How might the company use secondary research? How might they use primary research?
4. What might this company do in the future to expand its research? Include your rationale.