500 word narrative of your experience in observing ADV352 Media Sellers & Buyers Panel combined into one report.
Must incorporate your thoughts on a minimum of FIVE of the questions asked and include specific comments from the February 28 class session. .
Proper grammar, punctuation, and sentence structure is EXPECTED.
Do not list out the questions by number and then type your answers.
Linda Frederickson: Assistant General Manager, Lansing Lugnuts [email protected] Emmie Musser: Media Director, Güd Marketing [email protected]
Dana Kromer: Senior Account Executive, FOX 47 [email protected]
Briefly describe your career track. What do you enjoy most about your job/career?
What are the core competencies/greatest attributes required of today's media executives?
What are your performance expectations of a media sales executive? Hard skills vs. soft skills?
What is the greatest challenge in selling or buying media today?
Describe a media program you had great success with, directly or with a client. Conversely, describe a program that did not produce the desired results.
No sale is completed solely by one person; what does support staff look like in your operation? What can a typical day look like for you?