Briefly describe the company and the product


Assignment:

Article Review Using the CSU Online Library, locate an article that discusses the topic of business ethics. Topic ideas might include the role of ethics in the workplace, breach of ethics, the effect of internal and external forces on ethical compliance, global ethical considerations within a business or ethics and employees. Note these are ideas; please expand within the parameters of ethical topics as they relate to business ethics. Respond to the following questions:

1. Summarize the article and align it with the author's main point.

2. How does this article contribute to contemporary thinking about business ethics?

3. How can you apply information in this article to your field?

4. How did this article fit your ethical view? Your response should be a minimum of 2 double-spaced pages not including the title and reference pages. Referenced sources must have accompanying citations complying with APA guidelines. References should include at minimum

1) one of the required reading articles and

2) an additional scholarly reviewed article from the CSU Online Library.

You may find this presentation, "Right References," a great resource for guidance in making reference

Format the article review in accordance with APA style. For step-by-step instructions for formatting a paper in APA style

Essay

Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be "healthy" for consumers have additional challenges. Using the CSU online library, research a company that markets "unhealthy" products. Examples might include tobacco or alcohol companies but these examples are not all-inclusive.

Respond to the following questions.

1. Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.

2. Describe how the perception of the product differs within cultures both within the United States and globally.

3. How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and business ethics?

4. Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.

Your response should be a minimum of two double-spaced pages not including the title and reference pages. You are required to use at least one peer-reviewed source. Referenced sources must have accompanying citations complying with APA guidelines. Your essay should be formatted in accordance with APA style. For step-by-step instructions for formatting a paper in APA style

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Marketing Management: Briefly describe the company and the product
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