Assignment:
Create a 2 pages written in APA format, including a cover page and a reference page.
Marketing mix was introduced as the 4 P's of marketing management product, price, place and promotion.
Practice: Imagine your company (or the business where you'd like to work) has asked you to describe and make recommendations for each one of the 4 P's of the marketing mix. This marketing mix will be added to the organization's final marketing plan.
Market Mix
Provide an introduction to the marketing mix for a new or existing product using the criteria listed.
Product: Define the product and how it fits the company's brand.
Price: Make an argument for cost-based pricing and value pricing strategy and how it will be the best recommendation for your company.
Place: Describe the market placement of your product. This can be integrated into your pricing strategy argument.
Promotion: Make recommendations for promotion of your new or existing product. Also include how social media could benefit the promotion strategy.