Brief summary of the h&m clothing brand target market
Problem: Brief summary of the H&M clothing brand target market from a digital perspective.
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Problem: Give an example of how a company could use VIK (value-in-kind)
Question: Apply the BRP model to Pentonic, looking at each step and building block in detail.
Describe the brand mantras of Pentonic in terms of brand function, descriptive modifier, and emotional modifier.
Problem: What is reverse innovation business model?
Illustrate and briefly discuss the differences between the franchisor and franchisee. Describe the two alternatives to franchising.
Perform an analysis of the company's advertising. Pay particular attention to the use of semiotics - examine the symbols used within the ads
Given Coke's (Coca Cola) availability in many different locations, from restaurants to grocery stores, to vending machines, and the product availability
Define and describe at least six (6) key measurability and performance terms associated with digital marketing.
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Using your textbook, define social networks as a relational maintenance behavior. Identify something specific you already do to utilize social networks
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