https://www.youtube.com/watch?v=EShRCWOtNJ4
• A brief description of the ad
• Who is the target market? (How do you know that?Be specific and concrete?)
• Are they selling or marketing (orboth)? (How do you know/what evidence do you have?)
• Your professional opinion of the ad, is it effective or not, Why or why not?
• Your opinion of the ad as a consumer (How likely are you to purchase the item or service? Why?