Brenkert position in marketing and the vulnerable


Problem:

Explain Brenkert's position in "Marketing and the Vulnerable." Next, apply his arguments to the case study "Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines. "What would Brenkert likely conclude about this case? Why? Do you agree or disagree with Brenkert? Why?

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Marketing Management: Brenkert position in marketing and the vulnerable
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