I need assistance with the attached case study (Gillette).
Questions: Responses to EACH question MUST be a MINIMUM 400 word.
Question 1: Gillette has successfully convinced the world that " more is better" in terms of number of blades and other razor features.Why has that worked in the past? Whats next?
Question 2: Some of Gillette's spokespeople suchas Tiger Woods have run into controversy after becoming endorsers for the brand.Does it hurt Gillettes brand equity or marketing message? Explian.
Question 3: Can Gillette ever become as successful at marketing to women? Why or why not?
Reference: Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice
Attachment:- Gillette case study.rar