1. Branding is a critical component of most marketing plans. Give at least two examples of branded breakfast cereals. In your opinion, is the branding effective? Why?
2. The text states that marketing strategies are influenced by a number of external forces or "environments" i.e. political-legal, sociocultural, technological, economic, and competitive environment. In your opinion, which of these environments has had the biggest impact on the cereal industry over the past 50 years? Why?