Assignment task:
During our week module, we discussed branding in the college and high school sports space. The module lecture video, specifically, described the brand building process and strategies for building brand equity. This branding critique participation assignment is an opportunity for you to apply what you learned in this section in a real-world context. The end of the module lecture video briefly describes the American Athletic Conference's Power 6 branding efforts. In short, the AAC is trying to position its brand as an equal to the traditional Power 5 conferences (ACC, Big 10, Big 12, PAC 12, SEC). Linked below you will find the AAC's strategic guide outlining these branding efforts. While the whole strategic guide is relevant to what the conference is trying to accomplish, the marketing and public relations aspect of it is most closely aligned with what we're discussing in this class (Pillar 4, pgs. 14-16 of the strategic guide). Your task is to find 2 examples of AAC Power 6 branding initiatives, connect them to specific strategies in the strategy guide, and then describe how those elements fit in the brand equity model described in Gladden, Milne