Case Scenario: Brand Switching Matrix BRAND PURCHASED IN PERIOD 2 Brand A Brand B Brand C Brand Brand A 100 50 50 200 purchased Brand B 25 100 175 300 in period 1 Brand C 75 150 275 500 200 300 500 1000 Given Scenario 2, which of the following statements is true? Group of answer choices There are 150 consumers switched from Brand C in period 1 to Brand B in period 2. Brand B has 300 loyal consumers 50 Brand B users in period 1 switched to Brand A in period 2. Brand C is only losing consumers to other competitors, but does not have anyone switched back.