Discussion: 1. Do Macy's JCP, Sears and Saks 5th Ave appeal to the same market segments? Explain your answer.
2. Brand positioning is a critical issue in marketing. Are Mercedes, BMW, Audi and Lexus positioned differently in the market? If so how, if no why do you say so?
Article: Finding the Right Job For Your Product (By Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse)