Problem 1: What type of decision process would most people follow in the initial purchase of a new product or brand in each of these categories: toothpaste, flour, men's cologne, carpeting , toilet tissue, bread, light bulbs, a 35mm cameras, a sports car. Extended problem solving or limited problem solving?
Problem 2: Which of the following types of products do you think are most likely to be purchased on the basis of brand loyalty and on the basis of inertia: laundry detergent, motor oil, lipsticks, shoe polish, soft drinks, lawn car products ( fertilizers) and spark plugs?