PART 1
Research a company that has gone bankrupt or otherwise stopped operations in the past decade because their strategy was "stuck in the middle" of otherwise viable generic business-level strategies.
How could its demise have been prevented?
PART 2
Brainstorm an organization or company that uses the blue-ocean strategy.
State what type of industry or product (service) niche that your organization or company serves.
Support your blue-ocean strategy with the underlying reasons.