BM 440 Internet Marketing Discussion- Ashworth College
i) Name and describe each of the three pillars of relationship management. What are the benefits of each?
2) Why is technology important to support relationship marketing? What are the tools, both company-side and client-side, used to enhance the relationship management process? How does each one work?
3) Of these tools, which two company-side and which two client-side tools do you feel are most effective and why? Support your selections with concrete examples.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.