The Business Environment Assessment - Environmental Scan Report - Part B
Learning Outcomes -
a) Examine the influence of the external environment on the organisation
b) Identify and apply appropriate frameworks and tools to the problems and challenges faced by organisations
c) Research and relate industry specific factors to the organisation decision-making
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and everchanging landscape, businesses must keep a keen eye on external factors which influence it. Customer behaviour, government regulatory policy and economic policy, competitor strategy and public opinion all can impact on a businesses success. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.
Objectives:
- To more broadly understand the environmental factors which influence business;
- Assess and address the challenges and risks which businesses face due to external factors;
- Identify and present appropriate solutions to offset these risks;
- Propose strategies to prevent further risk
Linkages between Part A and Part B:
Part A of this assessment focuses on the broad assessment of the business environment. Identification and characterisation of risks as well as a comprehensive assesment of environmental factors influencing the business will be presented in this first part of the scan. Part B serves to expand on Part A through developing strategies not only to counter the risks faced by the business as identified in Part A, but also to prevent future environmental challenges, as well as anticipate and deal with environmental shifts.
Instructions:
Part B of the environmental scan is aimed at proposing solutions to the environmental challenges faced by businesses. Using the tools and learning frameworks provided in the content, you must:
Part B
Discuss general and historically relevant responses to the four types of factors which can influence the environments in which businesses operate
Categorically and comprehensively respond with a solution to all of the environmental risks and challenges laid out in Part A
The structure of the assignment should follow standard report structure
- Introduction and background information
- Body of information and discussion of relevant topics
- Conclusion and summary
- Referencing in the APA style