Berta Industries stock has a beta of 1.30. The company just paid a dividend of $0.30, and the dividends are expected to grow at 4 percent. The expected return on the market is 13 percent, and Treasury bills are yielding 6.0 percent. The most recent stock price for Berta is $77.
a. Calculate the cost of equity using the DCF method. (Round your answer to 2 decimal places.
DCF method %
b. Calculate the cost of equity using the SML method. (Round your answer to 2 decimal places.
SML method %