1) Explain the decisions companies make regarding their individual products and services, products lines and product mixes.
2) What do you mean by direct marketing and explain the benefits to customers and companies. Identify and describe the main forms of direct marketing.
3) Extended p’s are more appropriate in services marketing’ – Explain in detail.
4) Describe in detail the function of physical distribution in marketing.
5) Explain the significance of marketing mix (4 p’s ) in marketing management in detail.
6 Explain the function of test marketing before launching the new product. Demonstrate your answer with appropriate examples.
7) Advertising expenses are generally wasteful, with no guarantee of enhanced sales or higher loyalty from among target audience.” Do you agree with this statement? Give your view point.
8) What information is essential for making a pricing decision? Describe those factors in case of a new product in edible oil market in detail.