Select a company that uses (or has used) dynamic pricing. Explain how the company you have chosen uses dynamic pricing. Discuss the benefits and drawbacks of dynamic pricing for that particular company. Conclude with a summary of your findings (Perloff, 2007)
Explain the macroeconomic and microeconomic concepts and how they relate to the management of a global organization.
Critically analyze and evaluate real-life economic problems and opportunities by applying economic concepts, principles, and theory.
Discuss the opportunities provided by technology for businesses.
As discussed in Perloff's text, Dynamic Pricing is an extreme form of price discrimination, where each consumer is charged the most they would be willing to pay. See Perloff.
Since Perloff does not explicitly define dynamic pricing, you can discuss examples of fluid pricing or online auctions. It would be good to make the distinction between extreme, individualized price discrimination and fluid pricing. They are distinctly different practices. The former is predatory. The later is welfare enhancing.