Problem:
An organization that desires expansion should consider venturing into a country that is almost as large as the United States. For example, China is considered to be slightly larger than the United States. An organization should seek opportunities that will maximize profitability within current and exponential markets. China's population continues to quadruple in size thus furthering the development of enhanced consumer growth. Companies desiring to enter the Asian markets must first identify the most pertinent top-selling commodities that are of great necessity to the country. It is imperative that an organization seeks new opportunities within unsaturated markets. Innovative technology is a solid indicator that continuous upgrades are in high demand. Nevertheless, organizations must provide products that the country utilizes in excess. For example, "China is a world leader in producing rice, tobacco, corn, barley, soybeans, and peanuts. Wheat, eggs, pork, fish, and potatoes are also important products. China also produces manufactured goods such as; oil, minerals, coal, and steal" (ProQuest, 2011).
Many organizations strengthen their competitive positioning by entering Asian markets. "Despite China's major push to overhaul its economy along more market oriented lines, the rule of law, especially as it applies to contracts and general matters of commerce remains weak. Still, a huge potential market and a rapidly growing economy provide powerful incentives for foreign investors to take their chances in China" (Coleman, 2011). The competitive landscape of global expansion grants industry leaders a wide array of opportunities that disassembles the monotony associated with operating within the parameters of the United States.
There are primarily five identified reasons as to why penetrating Asian markets would significantly benefit prospective entrepreneurial ventures such as;
- New financing opportunities with less regulatory restrictions-foreign countries welcome the idea of international ventures that opens the door for trading imports and exports. Some countries reduce governing practices that prevent external sources from entering an already tightly conformed country. However, country regulators review potential business opportunities as an ever increasing opportunity to strengthen foreign relations and policy mandates.
- Ability to increase employment and reduce unemployment within global regions
- Gain publicity and boost reputation-if an organization builds an alliance with China and the merger of two countries is successful, other companies will want to work with the organization in order to create a competitive advantage against their competitors. In addition to establishing new foreign partnerships, consumers will increase their spending habits and give their honest feedback on products/services and will refer the organization to their friends, family, and coworkers.