Question 1:
a) Describe why it is significant for companies to practice integrated marketing communications.
b) Describe the strengths and weaknesses of three kinds of marketing communications.
Question 2:
a) Illustrate four kinds of market segmentation. Give illustrations to support your answer.
b) Describe the marketing concept.
Question 3: Identify an organization to describe the given:
a) The non-monetary costs which customers might experience when purchasing the service. Use illustrations to support your answer.
b) Four pricing strategies which are used by the above organization. Support your answer with relevant illustrations.
Question 4: Marketers frequently employ strategic models and tools to take marketing decisions. With the use of illustrations, describe the usefulness of using strategic analytical tools for marketing purposes. Give illustrations to support your answer.
Question 5: The internet has dramatically changed the manner of doing business. Examine the benefits and drawbacks of internet marketing from the customer’s perspective.