1. ____________ occurs when an unconditioned stimulus or cue is associated with an outcome.
1. Classical conditioning
2. Instrumental conditioning
3. Classical learning
4. Instrumental learning
2. Behavioural Economics combines ________ and ___________ to understand the decision making process of consumers.
1. Philosophy and Economics
2. Anthropology and Economics
3. Behaviourism and Economics
4. Psychology and Economics
3. The use of olive-green plain packaging on all tobacco products sold in Australia is an example of the use of ______________ to discourage purchase.
1. Humour
2. The halo effect
3. Subliminal perception
4. Colour
4. A consumer may associate going on a cruise with a wide array of ideas, feelings and activities including relaxation, travel, friendship, happiness, seasickness, exploration and gambling. In this instance, the consumer is employing (a) ______________.
1. Rehearsal
2. Long-term memory
3. Schema
4. False memory