Question 1:
Brand components are those trademarkable devices which serve to identify and differentiate the brand. List all the criteria which are taken in consideration to put in place brand components and support your answer with instances.
Question 2:
A brand audit is performed to profile consumer knowledge. Outline the major components of brand audit and support your answer with instances?
Question 3:
Illustrate out the term brand equity and state its advantages?
Question 4:
Identify the major differentiations between behavioural and cognitive explanations of how sales promotions works?
Question 5:
Measure the major drivers behind the growth of direct marketing. How may these drivers change in the prospect?
Question 6:
Write concise notes outlining the differentiation between absolute and relative costs in advertising.