When selecting a product to satisfy our needs, we evaluate different attributes and alternatives. For different people, different things may be more important. For example, the next car that I buy will be a car that has an automatic trunk opener. Because the automatic trunk opener is ultimately what will determine my choice of car, it can be said that for me, the automatic trunk opener is a part of my:
- Evaluative Criteria
- Determinant Criteria
- Perceptual Map
- CSV.