Directions: Read Case 3-1 in the textbook. In a 2-3 page paper analyze the evolution of the company's brand strategy. Be sure to talk about how the company handled the mature markets vs. growth markets. Be sure to address what Interbrew's corporate strategy, market strategy, and brand strategy are. How did Stella Artois become Interbrew's international flagship brand?
Your paper must be:
- Double- spaced
- 12 point Times font
- 1 inch margins
- Cite any references in APA format
- Correct spelling, grammar, and punctuation.