Bcom101 - business communication - write a persuasive


Business Communication

Assessment - Individual Essay and Self Reflective Summary

Assessment Task:

Topic - Social Media is a Positive influence on internal and external business communication`

Part 1 - Essay

Write a persuasive academic essay on one of three given topics related to communication. The essay will be written in accordance with the guidelines for writing academic essays at ALS Essay Writing Handbook.

You are required to submit to your tutor as Assessment 3 an annotated bibliography for the essay you are to write.

Part 2 - Self Reflective Feed-forward Exercise

A self-reflective summary (feed forward exercise) where students reflect on the learning and action to be taken from their essay feedback (within 500 words).

ASSESSMENT DESCRIPTION:

Write an argumentative essay on one of the topics below:

1. Employees' diversity inhibits effective communication in organisations.

OR

2. All conflict is dysfunctional in organisations.

OR

3. Social Media is a positive influence on internal and external business communication.

Your essay must include:

- At least five reference sources including the text book, none of which are internet sources, e.g. websites.

- Correct argumentative essay structure. Refer to the Academic Learning Skills handout on Essay Writing and Dwyer, J 2013 Communication for Business and the Professions, Strategies and Skills, 5th ed., Pearson Education, Australia pp. 627-630.

- Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing.

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