Bayerische motoren werke ag commonly known as bmw


Establishing a Marketing Plan - Parts to be written

1) Situation Analysis/Company Strengths and Weaknesses (1.5-2 pages)

2) Target Markets (1.5-2 pages)

3) Original Communication: to one of your target segments.  It can be a mock-up of an advertisement, Facebook page, email, etc.  This is your opportunity to demonstrate your creativity in reaching a market segment.Topic:

Bayerische Motoren Werke AG, commonly known as BMW, or from a marketing perspective "The Ultimate Driving Machine" is a German automobile, motorcycle and engine manufacturing company. The company also owns and produces Mini cars and is the parent company of Rolls-Royce Motor Cars. It has been reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. More recently the company had also introduced its first fully electric car, an i3.

BMW has also garnered a reputation over the years for its April Fools pranks. This year they had announced the launch of a series mouth guards offering rugby players "the same impact protection as our drivers."

 

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Marketing Management: Bayerische motoren werke ag commonly known as bmw
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