Basis of customer satisfaction


In XYZ Corporation, production managers are evaluated for their success in driving costs down, while marketing managers are evaluated on the basis of customer satisfaction. The conflict that occurs when overtime hours are needed in order to deliver the product at the time promised by the marketing department is based on __________.

a) scarce resources

b) incompatible reward systems

c) top-down change

d) benchmarking

e) overlapping authority

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Operation Management: Basis of customer satisfaction
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