Basic business philosophies-orientations of consumer product
Problem: How are the basic business philosophies or orientations of a major consumer products firm such as Kellog's or Coca-cola and a small entrepreneurial start-up in a fast-growing, high-tech industry likely to differ?
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How are the basic business philosophies or orientations of a major consumer products firm such as Kellog's or Coca-cola and a small entrepreneurial start-up
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