Defend, review and summarize key services marketing concepts
Research and discussion question below. Your answer should be a minimum of 400-500 words, 2-3 sources, in APA format, should meet professional standards in content and writing style.
Question
Based on what you learned throughout this marketing course, what do you believe are the key drivers of success for service organizations? Provide real world examples to support your answer. Make sure to discuss organizations that use the selected key drivers and discuss how they are used.