Question 1: Based on the information in the annual reports or published on the AbbVie website, summarize what the firm views as the reasons for its successes(either past or expected in the future). Search for both quantitative and qualitative success factors provided in the report
Question 2: Does the AbbVie seem most focused on accounting profitability, shareholder value creation, or economic value creation? Give quotes or information from these sources to support your view