1. Based on the description of the initial rollout of Google Glass in the case, which adopter group was Google likely targeting?
A. Early Adopters.
B. Innovators.
C. Innovators, Early Adopters, and Early Majority.
D. Early Adopters and Early Majority.
E. Early Majority.
2. The case states that Google intended the limited initial rollout to be a beta test of Google Glass, meaning that the adopters were?
A. all lead users.
B. paid to test the product.
C. involved in concept testing.
D. mostly Google employees.
E. potential consumers of Google Glass.
3. As mentioned in the case, other companies besides Google are entering the wearable-technology market, leading to increases in sales and competition that might indicate that the market is moving to the ______ stage of the product life cycle.
A. decline.
B. introduction.
C. pioneer.
D. growth.
E. maturity.
4. Negative user comments about the way a Google Glass device looks while worn would be classified as a problem with which factor affecting product adoption speed?
A. relative advantage.
B. compatibility.
C. trialability.
D. complexity.
E. adoptability.
5. If the Snapchat initiative described in the case included studying a Google Glass device, taking it apart and trying to recreate the device with better appearance and a better set of features, this would be an example of?
A. reverse engineering.
B. outsourcing.
C. licensing.
D. brainstorming.
E. a consortium.